FitYou: Personalized Fitness & Nutrition Coaching Platform
An AI-powered size and fit intelligence platform designed to reduce e-commerce returns and boost conversions through an embeddable retail widget. It captures user body metrics and preferences to deliver highly accurate, cross-category apparel recommendations.
Outcome
Key results.
- 01
Cross-Platform Profiling: Built a shopper profiling system (React/React Native) that analyzes body measurements and purchase history for personalized sizing.
- 02
Scalable Multi-Tenant Architecture: Engineered a high-performance Django REST API on AWS Elastic Beanstalk and S3 to seamlessly serve concurrent requests across multiple retail partners.
- 03
Monetization & Engagement: Integrated Stripe for tiered SaaS subscription billing and Twilio for SMS-based shopper verification, significantly improving profile completion rates.
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